Wednesday, January 12, 2022

Book Tour & Giveaway ~ Fouling in Business and College Athletics - Expanded Edition by Gonzalo Fernandez

 


 

Expanded Edition

Sports, Business

Publisher: GFA Consulting


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Using a business mindset, the author lays out a compensation method for fair and manageable to college athletics.

A review of business wrongdoings over a large time spam highlight how far the wrongdoings went and how, when responsible executives were caught, their price in terns of the prison terms and fines were painfully paid.

Organized in two parts, Part A explores the greed of business executives who blatantly break the rules in pursuit of profit and explores the improvements made through regulation and changes to the law.

Part B explains how the greed around college athletics in basketball and football. expand to coaches, the university staffs, staffs at NCAA, practically to every one except the players themselves, who are creators of huge revenues in attendance tickets, TV and radio programing, and sponsoring from sport shoes and apparel manufacturers.

NOTE FROM THE AUTHOR AFTER THE BOOK WAS PUBLISHED:

The NCAA president and Board of Governors appointed a working group to examine issues highlighted in recently proposed federal and state legislation related to student-athlete name, image and likeness, but the group’s work will not result in paying students as employees.

The book author advocates pay-for-play, and recommends a method to calculate compensation for playing time for basketball and football players.



15

 

ADDENDUM

 

Developments after this book was published in April 2019 deserve this Revision, for both its Part I and Part II.

Bernard Ebbers Fraud. Nearly 30,000 Employees Lost Their Jobs.

In 2002 the WorldCom fraud scandal broke, resulting in a filing for bankruptcy in which nearly 30,000 employees lost their jobs. This fraud contributed to the demise of the public accounting firm Arthur Andersen and Company, which resulted in additional job losses. WorldCom Chief Executive Bernard Ebbers was tried, found guilty, and sentenced to 25 years in prison in March 2005.

In December 2019, Judge Valerie Caproni (1) granted Ebbers’ release at the request of his relatives, citing health reasons. Ebbers was 78 years old, having served 13 years of his 25-year sentence. Ebbers died at home less than a year later in 2020.

The fraud cases against WorldCom and Enron are considered two of the largest examples of accounting fraud in the financial history of the United States. These cases are narrated in this book. 

  1. Honorable Valerie E. Caproni, United States District Judge, Southern District of New York.

 

Update on the Security and Exchange Commission (SEC) Enforcement Division

 

The following are extracted paragraphs from the SEC website:

 

“Spotlight on Financial Reporting and Audit (FRAud) Group:

 

The SEC Enforcement Division’s Financial Reporting and Audit (FRAud) Group is strengthening the agency’s efforts to identify and prosecute securities law violations related to financial reporting and audit failures.

 

In addition to identifying securities law violations in the preparation of financial statements and the disclosure of financial information to investors, the FRAud Group is identifying and exploring areas susceptible to fraudulent financial reporting. These efforts include an ongoing review of financial statement restatements and revisions, an analysis of performance trends by industry, and the use of technology-based tools.

 

Examples of Filed Actions:

 

The work of the FRAud Group has led to a number of matters undertaken across the Division, including inquiries, investigations, and filed enforcement actions… Examples of these matters…  

 

A number of actions related to our ICFR Initiative against Respondents that failed to maintain internal control over financial reporting for seven to 12 consecutive annual reporting periods, or other failures...

 

Blow the Whistle on Financial Reporting Fraud

 

The Financial Reporting and Audit Group welcomes input and information from public stakeholders who are in unique positions to help curtail financial reporting and accounting fraud, either by reporting such misconduct directly to the SEC or by sharing valuable research to inform the FRAud Group’s efforts.

 

Corporate Insiders.”

 

The Domino Effect

 

In September 2019 California Governor Gavin Newsom approved SB 206, allowing college students to earn compensation from their participation in college athletics, this was the beginning of what I consider to be a Domino Effect.

 

Shortly thereafter, the New York Senate approved Senate Bill S6722A regarding similar benefits to student athletes. 

 

Following their lead, some thirty other states have enacted or are considering similar legislation.

 

Others have weighed in on the issue as it gains momentum, including the likes of Senator Mitt Romney. 

 

‘We’re coming for you. We’re coming to help these young athletes’: Romney warns NCAA

 

“By BY BRIAN MURPHY. MCCLATCHY WASHINGTON BUREAU | 

OCT 17, 2019.

 

WASHINGTON Republican Sen. Mitt Romney issued a stern warning to the NCAA on Wednesday over its treatment of college athletes.

 

"I know there are people who think we can hold this off," Romney said. "We're not going to make a change here. But the reality is Congress is going to act. 

 

"We're coming for you," he said. "We're coming to help these young athletes in the future, and the athletes of today, make sure that they don't have to sacrifice their time and sacrifice, in many cases, their bodies without being fairly compensated."

ESPN analyst Jay Bilas, a former Duke basketball star and longtime proponent of allowing players to make money while in college, spent the day on Capitol Hill meeting with lawmakers about the issue. He said he was not advocating for or against any specific piece of legislation.

 

"Education and money are not mutually exclusive," Bilas said: He said college athletics are not amateur sports nor are they minor-league sports, noting television contracts worth billions and coaching salaries in the millions. "It's major league sports," he said.

Rep. John Yarmuth, a Kentucky Democrat, is a co-sponsor of Walker's legislation. "The NCAA is not an organization that is interested in fairness," Yarmuth said. "They are an organization set up to exploit young men and women for money."”

 

In response to these concerns, the NCAA has shown some yielding. The official website reports the following:

“Board of Governors starts process to enhance name, image and likeness opportunities.

Each NCAA division directed to immediately consider modernization of bylaws and policies 

October 29, 2019. 

 

In the Association’s continuing efforts to support college athletes, the NCAA’s top governing board voted unanimously to permit students participating in athletics the opportunity to benefit from the use of their name, image and likeness in a manner consistent with the collegiate model.

 

The Board of Governors’ action directs each of the NCAA’s three divisions to immediately consider updates to relevant bylaws and policies for the 21st century, said Michael V. Drake, chair of the board and president of The Ohio State University.

 

“We must embrace change to provide the best possible experience for college athletes,” Drake said. “Additional flexibility in this area can and must continue to support college sports as a part of higher education. This modernization for the future is a natural extension of the numerous steps NCAA members have taken in recent years to improve support for student-athletes, including full cost of attendance and guaranteed scholarships.”...

 

...“As a national governing body, the NCAA is uniquely positioned to modify its rules to ensure fairness and a level playing field for student-athletes,” NCAA President Mark Emmert said. “The board’s action today creates a path to enhance opportunities for student-athletes while ensuring they compete against students and not professionals.”

 

Note the following remarks: “Make clear that compensation for athletics performance or participation is impermissible….”

 

In this book I reviewed this issue and proposed what I call The Fernandez Method for Pay-for-Play which is detailed at the end of this chapter.

 

An Important Domino Piece Drops 

(NCAA) Board of Governors moves toward allowing student-athlete compensation for endorsements and promotions.

The NCAA’s highest governing body has taken unprecedented steps to allow college athletes to be compensated for their name, image and likeness.

April 29, 2020  

At its meeting this week, the Board of Governors supported rule changes to allow student-athletes to receive compensation for third-party endorsements both related to and separate from athletics. It also supports compensation for other student-athlete opportunities, such as social media, businesses they have started and personal appearances within the guiding principles originally outlined by the board in October.

While student-athletes would be permitted to identify themselves by sport and school, the use of conference and school logos, trademarks or other involvement would not be allowed. The board emphasized that at no point should a university or college pay student-athletes for name, image and likeness activities.

The board directed all three divisions to consider appropriate rules changes based on recommendations from its Federal and State Legislation Working Group.

“Throughout our efforts to enhance support for college athletes, the NCAA has relied upon considerable feedback from and the engagement of our members, including numerous student-athletes, from all three divisions,” said Michael V. Drake, chair of the board and president of Ohio State. “Allowing promotions and third-party endorsements is uncharted territory.”

The board’s recommendations now will move to the rules-making structure in each of the NCAA’s three divisions for further consideration. The divisions are expected to adopt new name, image and likeness rules by January to take effect at the start of the 2021-22 academic year.

The board is requiring guardrails around any future name, image and likeness activities. These would include no name, image and likeness activities that would be considered pay for play; no school or conference involvement; no use of name, image and likeness for recruiting by schools or boosters; and the regulation of agents and advisors…

Source: NCAA News website

 “Play with the Chain but Don't Touch the Monkey”

 

NEW YORK — NCAA President Mark Emmert said Wednesday (12/11/19) it is “highly probable” federal legislation will be passed that sets national guidelines for how college athletes can be compensated for the use of their names, images and likenesses.

Emmert, who spoke at a forum sponsored by the Sports Business Journal, said he is spending most of his time trying to figure out how the NCAA and its hundreds of member schools will allow college athletes to get that kind of compensation under the auspices of amateur athletics.

He said he is also spending a lot of time in Washington, meeting with lawmakers, often with university presidents and other representatives from individual schools.

Last week, Sen. Chris Murphy and Sen. Mitt Romney announced the formation of a bipartisan congressional working group that will examine compensating college athletes.…

The issue gained urgency after California passed a law in October that will give college athletes the right to make money of things like endorsement deals and promoting businesses or products on their social media accounts. That law does not go into effect until 2023.

Since then, more than 20 other states have moved on similar legislation, with some states saying they would like new laws to be in place as soon as next year. That would make it almost impossible for the NCAA to operate with consistent rules for all its members.

A federal law would eliminate that potential problem, but the NCAA wants a say in what that looks like.

“If you had a completely unfettered sponsorship model like some state bills are anticipating, the nature of that can slide very quickly into an employee-employer relationship,” Emmert said.

The NCAA has had a working group sorting through name, image and likeness compensation since summer. In November, the Board of Governors voted to allow college athletes to be compensated for their names, images and likenesses. Now that group is working on how to change NCAA rules. The board gave its sprawling membership a deadline to make legislative changes by 2021…

Source: Mark Emmert: ‘Highly probable’ federal legislation needed for NIL compensation for college athlete. Associated Press, NBC SportsDec 11, 2019,

It seems that some minor and controlled student athlete compensation will get the green light. Nothing in terms of paying for playing time.

 

It looks like Mr. Emmert is concern in keeping the college basketball and football riches at a level assuring that his multimillion compensation (a) as well at the very high earnings of coaches and the related NCAA and college staffs, remain untouched

 

(a) NCAA president Mark Emmert was credited with nearly $3.9 million in total compensation during the 2017 calendar year, according to the association’s new federal tax return. Steve Berkowitz, USA TODAY, May 24, 2019.

 

I have been unable to find Emmert current salary in the NCAA website or in any other internet news. End of April 2020 news show that Emmert and other NCAA top executive are getting 20% salary cuts, taking into account the overall reduction of revenues in college sports due to the pandemic.

 

The White House Too

 

An article written by Denis Dodd on February 3, 2020, under the title “White House weighing whether to get involved in name, image, and likeness rights for college athletes”. It indicates that Federal legislation is in the works, but the name, image and likeness issue may go one step further.

“The source is CBS Sports that sought comment from the administration after two sources said there had been at least one meeting between the Trump White House and individuals involved in these developments 

 

‘The White House wants to make sure NCAA student-athletes are treated fairly without harming the integrity of college sports,’ said Judd Deere, White House deputy press secretary, when asked about that meeting… "

 

 …Deere, who is also special assistant to the President, said he would not comment further. 

 

"It's very real," said a source familiar with the situation regarding the interest between the two parties.”

 

With all the pressing issues regarding the Pandemic, the White House is probably placing its involvement in the backburner

Paths to the NBA Other Than the NCAA

The NBA G League

The NBA G League, or simply the G League, is the National Basketball Association's (NBA) official minor league basketball organization. The league was known as the National Basketball Development League (NBDL) from 2001 to 2005, and the NBA Development League (NBA D-League) from 2005 until 2017. The league started with eight teams until NBA commissioner David Stern announced a plan to expand the NBA D-League to fifteen teams and develop it into a true minor league farm system, with each NBA D-League team affiliated with one or more NBA teams in March 2005.

At the conclusion of the 2013–14 NBA season, 33% of NBA players had spent time in the NBA D-League, up from 23% in 2011. As of the 2019–20 season, the league consists of 28 teams, all of which are either single-affiliated or owned by an NBA team.

In the 2017–18 season, Gatorade became the title sponsor of the D-League, and it was renamed the NBA G League.

Source: WIKEPEIDA

·            print

California high school star Jalen Green, the No. 1 prospect in the 2020 ESPN 100, is making the leap to a reshaped NBA professional pathway program -- a G League initiative that sources say will pay elite prospects $500,000-plus and provide a one-year development program outside of the minor league's traditional team structure.

 

Green -- a potential No. 1 overall pick in the 2021 NBA draft -- announced Thursday that he is bypassing college to become the professional pathway's first participant, a decision that likely clears the way for more commitments from elite prospects.

Green is expected to be in line for a seven-figure shoe deal this year, sources said.

 

·         Source: Top high school player Jalen Green enters NBA/G League pathway. ESPN, Jonathan Givony and Adrian Wojnarowski

 NBA G League Website

Prior to the 2018-19 season, the NBA G League announced a Select Contract as part of a comprehensive professional path that will be available, beginning with the 2019-20 season, to elite prospects who are eligible to play in the NBA G League but not yet eligible for the NBA. The contracts, which will include robust programmatic opportunities for development, are for elite players who are at least 18 years old and will pay $125,000 for the five-month season.

NBA G League Select Contracts are designed for year-round professional growth and will include opportunities for basketball development, life skills mentorship and academic scholarship.

 

Players will be eligible to sign a Select Contract if they turn 18 by Sept. 15 prior to the season in which they would play. While there is no maximum age for a player to be eligible for a Select Contract, the contracts are not available to players who have gone through an NBA Draft.

….

When 2018-19 tipped off, an all-time high 40 percent of players on NBA start-of-season rosters had NBA G League experience — 198 of the league’s 494 players. That figure has more than doubled in just the past six seasons.

 

PCL

 

A group of investors have organized a Professional College League that intents to have basketball teams in several cities with players attending colleges as any other students, but receiving pay-for-play for participating in a National Championship.

 

I extracted the following from their website:

 

The First College Basketball League To Enable Athletes To Directly Benefit From Their Talent, Marketability, and Hard Work By Offering An Education and Compensation


There is a staggering injustice in college sports

College basketball players are the heart of the college game and deserve a fair share of the revenues they generate. Before the PCL, they were excluded from those financial benefits while everyone around them received significant compensation.

educatION AND compensatION IS A BETTER OPPORTUNITY

The PCL aims to change the landscape of collegiate athletics by disrupting the amateurism model and offering a legitimately superior alternative. We aim to improve the economic outlook of our athletes, the majority of whom will likely be minorities and/or come from a low socioeconomic background. 

 

The Pandemic has slowdown the activities of this League. There are not widespread news regarding the status of the League taking into account current Pandemic situation.

 

 A The Wall Street Journal Article

 

On March 12, 2020, the article, written by Laine Higgins, took most of a full page under the title: “WHEN COLLEGE ATHLETES CASH IN”, and the following introduction: “Students are closer than ever to being allowed to make money from their sports, spelling big changes for schools, players and fans”.

 

The author had an in-depth review of topics pertaining to National College Athletics Association’s “amateur” status applicable to student athletes; states actions on this regards; House of Representative and Senate members contemplating nation-wide applicable laws, as opposed to piecemeal State laws; and the plans for establishing a Professional Collegiate League. 

 

All of these topics are included in my book.

 

Center page vertical space highlighted pertinent information in yellow as follows:

 

“2023 The Year California law allows college athletes to sell the rights to their name, image and likeness”.

 

“34 The number of states that have proposed laws similar to California’s”.

 

353 The number of programs in the NCAA’s Division I”.

 

8 The number of teams in the independent Professional.

 

Another Step on the Right Direction

 

In Chapter XIII, under the caption A Step in the Right Direction, there is an account of news reporting a $3 million gift by Mike and Mickie Krzyzewski to The Emily Krzyzewski Center, which is named after his Mom.

 

Coach Roy C. Williams' followers may not know about the many generous donations he and Wanda Williams have made to scholarship programs and non-revenue sports over the years.

 

News in March 2021 reported that North Carolina Chapel Hill head coach Roy Williams and his wife Wanda Williams have made their largest one-time gift to the University of North Carolina. $3 million to support scholarships for athletes, Carolina Covenant Scholars, and Chancellor’s Science Scholars. The gift includes $1 million to endow a scholarship for men's basketball.

 

In the website Go Heels it is highlighted the following comment:

 

"The whole world is in a tough situation right now — financially, health wise, everything you can think about. And we are in a position to be able to do something about it. It just seemed like it was the right idea at the right time," said Coach Williams. "We hope others might be encouraged to do some things as well".  

 

Coronavirus

 

The magnitude of the COVID 19 infection has brought to a halt most of the activities in business, sport, education and any other has resulted to implement strict confinement of individuals at their homes in many cases.

Protection of health has been the first priority for the State and Federal governments. 

College basketball and football has resulted in reduced revenues resulting from less games played, and playing without paying audiences allowed, although it seems that restricted number of seats permitted to be filled might be allowed in the future. 

Fernandez Method for Pay-for-Play:

It seems that somehow the improvements requested by players will be adopted, but nothing in terms of paying for playing time.

 

This what was written in Chapter XIV: I think that there should be a basic monthly allowance for all student athletes involved in the money-making basketball and football college programs. This monthly allowance should be increased to a higher level based on the playing time in the 68 finalist teams in basketball (during March Madness). 

 

Football players should be similarly rewarded based on time on the field in regular season games, football bowls, and football playoffs.

 

I am by education and experience a “numbers person,” I sincerely feel that this calculation method provides a simple and feasible implementation. I call this pay for play The Fernandez Method.

Complete fair compensation to college basketball and football players should include the Fernandez Method of pay for play.

 

 


About the Author

Gonzalo Fernandez was a financial and accounting executive in both Fortune sized companies as well as growth businesses. He spent 17 years at ITT Corporation, overseas in Argentina, Brazil, and Chile, and in New York, and Raleigh, NC, where he vas VP and Comptroller of their telecom businesses for several years.

After early retirement from ITT in 1983, he worked in management consulting with High Rock Partners Inc, as a partner, until retirement.

Fernandez worked for Procter and Gamble of Cuba for ten years in auditing and other fields.

He earned a bachelor's degree in accounting from Havana University.


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